Free Public LinkedIn Learning Events Register Now

LinkedIn Training for Edinburgh Institute of Directors. Also, which setting is best ‘Follow or Connect’?

Dave Watt (CEO of the Institute of Directors Scotland) invited LinkedIn Success Systems to run a LinkedIn learning session for their Edinburgh members and non-members on Thursday 25th November, so directors could further understand the importance of their online presence.

Dave Watt said “while LinkedIn is used by so many in business it is really under-utilised as a business tool because so many don’t know or take advantage of its full potential. Miles – using practical experience and tips expanded the potential enormously!”

With nearly 25 million members now on LinkedIn in the UK (560 million globally) and 58% of all professionals; this is a business development and marketing tool (database) you need to be using daily.

You can’t ignore the potential value LinkedIn could bring to you and your business.

90% of decision makers don’t responded to cold calls…. but do respond to relationship builders
75% of buyers use digital media to be more informed about you and your services
Buyers are 57% of the way through the buying process before they contact you
Buying decisions are taken by on average 5.4 people

A topical question I have been asked over the last couple of weeks is ‘do I change my default setting to Connect or Follow? Which has been a very recent update from LinkedIn. The answer really depends on your LinkedIn Strategy.

‘I can see where LinkedIn are going with this as it lends itself to individuals sharing qualified content (repurposing) that others feel is useful and relevant. The more appropriate and useful the content shared the better the follower ratio.

The Follow button is a much softer engagement path, as it means there is no need to send a connection request (no rejection either). So, I can see it being a popular setting.

(one down side to consider is that people who do want to connect with you, may not realise the connect button will be in the [More …] reveal menu.

So, it could be said with individuals that have a small first-degree network this could really help in raising visibility. However, the Follow setting means a follower would only see your direct posts.

I also think it is important to increase your first-degree network too, so you can engage at much deeper level.  A proactive connection strategy should be ongoing.

One strategy could be to opt for the Follow setting, but also invite anyone that follows you, to a 1st level connection, by sending a personalised connection request.  If you are logged into LinkedIn, you can see you followers via this link

They key is to have a strategy for LinkedIn which then drives your actions.

Your first introduction these days is likely to be digital, is your digital first impression your best?

In this digital age, prospects, clients and referrals will seek out your digital image to form an opinion on whether they will buy your product or use your services. Online presence has never been more important, and for new business, the networking opportunities that LinkedIn can offer are invaluable.

Therefore, our LinkedIn training courses and one day masterclasses in Edinburgh, Glasgow, London, Denmark, Dubai and Hong Kong are very popular.

My one day masterclasses are coming up in December 2018 (Glasgow 12th & Edinburgh 13th) you can find out more details here

Miles Duncan

CEO & Founder, LinkedIn Success Systems
Please connect with me and extend you digital reach HERE

LinkedIn Success Systems are business development systems for business growth and brand building. Designed for businesses of all sizes – all sectors – by business development experts. A combination of 30 years’ experience and many, many clients has perfected these systems.

LinkedIn Success Systems is in no way associated with LinkedIn Corp. We are a third-party organisation helping companies and individuals to improve their performance of using LinkedIn through online training and face-to- face coaching. All trademarks recognised

Leave a Reply

Your email address will not be published. Required fields are marked *

Trusted by 100’s of businesses just like yours:
Professional Services, Corporates & SME’s and CEOs.

Morton Fraser Logo
Ultimate Finance Logo
Mazers Logo
MHA Monohans Logo
Law Society of Scotland Logo
Bruce Stevenson Logo
Bureau Logo
Corn Exchange Logo
Crieff Hydro Logo
Ferrari Packaging Logo
Forth Ports Logo
Forth Valley Chamber of Commerce Logo
Glasgow Chamber of Commerce Logo
Henderson Loggie Logo
Jumpstart Logo
Geobear Logo
Kainos Logo
Lewis Logo
Mirvog Logo
TGS Global Logo
University of Dundee Logo
University of Stirling Logo
Vert Logo
West Lothian Chamber of Commerce Logo
Xerox Logo

Please connect:

Miles Duncan

Miles Duncan CEO and Founder

LinkedIn Logo
Steve Ponton

Steve Ponton Associate Partner

LinkedIn Logo
Martin Christensen

Martin Sattrup Christensen CEO Denmark and Scandinavia

LinkedIn Logo
Martin Christensen

Follow us on

LinkedIn Logo