CBS Client Facing LinkedIn Elements

CBS Client Facing LinkedIn Profile Builder

Complete the following sections

Step 1 of 4

General Instructions
Please complete this form BEFORE your LinkedIn training. When you click Save & Continue you will be given a link so you can return to your form at any time. On the last page when you SUBMIT you will get a Word Doc instantly downloaded to your PC. Please save this for your LinkedIn Profile Build training [you can continue to work on the word doc after its downloaded]
Name*
First Name Last Name
Company*
Email*
There are 5 Tasks for you to complete (this will take you circa 60 to 80 minutes)
- 1. Headline (est 10 mins)
- 2. Contact info websites (est 5 mins)
- 3. About (est 20 to 25 mins)
- 4. Experience est 20 to 25 mins)
- 5. Past Experiences (15 mins)
1. Headline Instructions

The headline lies just under your Photo which ideally should be a professional headshot ● It’s the No 1# priority search field in LinkedIn for Google.

Construct a headline with searchable key words your audience uses in searches to find you. Be sure to think of different words people may use to describe the same thing. Usually searches are by ‘expertise by location’. The headline also communicates your brand positioning.

You have 120 characters. Start each word with a capital letter to make it easier to read. If appropriate, break it into sections, using symbols [copy and paste the bullet point ● ]. You can include your job title. Also, because LinkedIn will shorten your headline, make sure your priority keywords are positioned in the first 70-character spaces.
Key word search ideas for your headline

CBS monitor arm, Monitor arm, Flo monitor arm, Colebrook Bosson Saunders, CBS flo monitor arm, Ergonomic, Ergonomic solutions, Home office
Headline in less than 120 characters
2. Contact info websites

You can upload 3 website pages to your contact information that your 1st degrees will see. Select 3 website page urls from your website that you want to show case.
Website url 1
Website url 2
Website url 3

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3. About [Instructions]
There are 5 paragraphs in this section:
- Write in the 1st person
- You can also use We
- My colleagues and I
- The About section can have no more than 2000 characters
- Its focused on your audience needs and wants, and your expertise is wraped round their needs
Para 1: Attention grabber
In less than 300 characters describe how you serve your clients. Identify your target audience with their titles and sectors, what you help them with and the benefits they gain. Some find the formula XYZ helpful; I help X (client/prospect) with Y (service) so they can achieve Z (outcome or benefit of your expertise)
Attention grabber title ideas for para 1
Managing Director - Finance Director - Owner, Head of IT - IT Manager - IT Director - Office Manager - Property Manager - IT Administrator - Facilities Managers - Human Resources Managers ● Existing & New Dealer Network - o Sales o Project Manager o Account Manager ● New / Existing Architects & Designers o Interior Designers o Associate Designers o Senior Associate Designer o Workplace Interiors o Space Planners
Attention grabber sector ideas for para 1
Construction - Technology - Architects - Law - Design - Finance - Accountancy - Government - Charity/NFP - Governing bodies - Education - Property - Manufacturing - Professional Services - SME - Health Care - Passenger Terminals (Transport Hubs) - Any office environments
Para 2: Your personal introduction
In less than 400 characters explain your journey to date, how you became an expert in the field you are in and why you are a perfect fit for clients. Focus on your client needs - also mention some soft skills.
Competencies & soft skills ideas for para 2
►Why do clients enjoy working with your organisation? Reputable, Knowledgeable, Reliable, Customer service levels, Lead times, Partnership, Great Quality Products, Quick to respond and resolve ►What are your softer skills that clients appreciate or recognise? Customer service, Communication, Problem solving, Team players, Flexibility, Ethics, Empathy
Para 3: Their needs and wants
Para 3 has four sections. The intro section is an introduction that generalises your clients needs and wants. Then pick your clients three key needs, wants or challenges and how explain how you are the solution. Wrap your expertise round their needs.
Section 1: Intro - summarise your clients needs. In less than 150 characters
Section 2: What is your clients no 1 challenge, and how are you the solution. In less than 250 characters [use the bullet point ● copy and paste it in]
Section 3: What is your clients no 2 challenge, and how are you the solution. In less than 250 characters [use the bullet point ● copy and paste it in]
Section 4: What is your clients no 3 challenge, and how are you the solution. In less than 250 characters [use the bullet point ● copy and paste it in]
Para 4: Consequences of no action vs consequences of action
In less than 300 characters explain what happens to clients/sector if no action is taken. What have you have observed in your experience. What happens to them if they do take action; results to expect
Para 5: Call to action and sign off
In less than 100 characters. A friendly call to action inviting people to connect and contact you, inc appropirate contact details mobile and email? Use symbols. ✉ email ☎ contact number [Copy and paste them in]

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4. Experience - How I Serve You - Instructions

There are 5 paragraphs in this section:
- Write in the 1st person
- You can also use We
- My colleagues and I
The About section can have no more than 2000 characters.

Its focused on your audience needs and wants, and your expertise is wraped round these
Para 1: Who you help
In less than 250 characters describe how you help your clients. Identify your target audience with thier titles and sectors, what you help them with and the benefits they gain. This can be a creative reworked repetition of your XYZ as in your About
Para 2: Optional Client list
In less than 150 characters mention some of your key clients you work with and the long standing relationship you have (partnerships, collaboration)
Para 2: Demonstrate you understand their challenges
In less than 400 characters demonstrate you really understand their challenges and business, support this para with your expertise, credibility and introduce your company.
Competencies & soft skills ideas for para 2
►Why do clients enjoy working with your organisation? Reputable, Knowledgeable, Reliable, Customer service levels, Lead times, Partnership, Great Quality Products, Quick to respond and resolve ►What are your softer skills that clients appreciate or recognise? Customer service, Communication, Problem solving, Team players, Flexibility, Ethics, Empathy
Para 3 Showcase your products/services matched to the clients needs
Para 3 has 4 sections; the intro section details your differentiation, your edge. Then pick 3 of your key services/products and explain how this service helps you client succeed
Section 1: Intro - What makes you different and gives you the edge (differentiation) In less than 150 characters
Section 2: Service/Product no 1 - how does this service/product help the client succeed. In less than 250 characters [use the bullet point ● copy and paste it in]
Section 3: Service/Product no 2 - how does this service/product help the client succeed. In less than 250 characters [use the bullet point ● copy and paste it in]
Section 4: Service/Product no 3 - how does this service/product help the client succeed. In less than 250 characters [use the bullet point ● copy and paste it in]
Para 4: Explain how your company works and how it helps the client to success
In less than 200 characters explain how you and your company work. What are the steps the client goes through on their path to success
Para 5: Call to action and sign off
In less than 100 characters. A friendly call to action inviting people to connect and contact you, inc appropriate contact details mobile and email? Use symbols. ✉ email ☎ contact number [Copy and paste them in]

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5. Past Experiences - instructions

These need to be short and punchy. For each Past Experience write a short paragraph answering 3 questions:
1. 1. What the compant did?
2. 2. What you did?
3. 3. The outcome/results, for example we moved to a top 5 legal firm in the UK.
Each Past Experience should be less than 450 characters.
First Past Experience
Second Past Experience
Third Past Experience
Fourth Past Experience
General Instructions
Please complete this form BEFORE your LinkedIn training. When you click Save & Continue you will be given a link so you can return to your form at any time. On the last page when you SUBMIT you will get a Word Doc instantly downloaded to your PC. Please save this for your LinkedIn Profile Build training [you can continue to work on the word doc after its downloaded]

Save and Continue Later

A specialist online training service

CBS Client Facing LinkedIn Profile Builder

Step 1 of 4

General Instructions

1. Headline Instructions

Key word search ideas for your headline

2. Contact info websites

3. About [Instructions]

Attention grabber title ideas for para 1

Attention grabber sector ideas for para 1

Competencies & soft skills ideas for para 2

4. Experience - How I Serve You - Instructions

Competencies & soft skills ideas for para 2

5. Past Experiences - instructions

General Instructions

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Trusted by 100’s of businesses just like yours:
Professional Services, Corporates & SME’s and CEOs.

Please connect:

CBS Client Facing LinkedIn Profile Builder

Step 1 of 4

General Instructions

1. Headline Instructions

Key word search ideas for your headline

2. Contact info websites

3. About [Instructions]

Attention grabber title ideas for para 1

Attention grabber sector ideas for para 1

Competencies & soft skills ideas for para 2

4. Experience - How I Serve You - Instructions

Competencies & soft skills ideas for para 2

5. Past Experiences - instructions

General Instructions

Leave a Reply Cancel reply

Trusted by 100’s of businesses just like yours:Professional Services, Corporates & SME’s and CEOs.

Please connect:

Trusted by 100’s of businesses just like yours:
Professional Services, Corporates & SME’s and CEOs.