CBS Client Facing LinkedIn Elements CBS Client Facing LinkedIn Profile Builder Complete the following sections Step 1 of 4 25% General InstructionsPlease complete this form BEFORE your LinkedIn training. When you click Save & Continue you will be given a link so you can return to your form at any time. On the last page when you SUBMIT you will get a Word Doc instantly downloaded to your PC. Please save this for your LinkedIn Profile Build training [you can continue to work on the word doc after its downloaded]Name* First Name Last Name Company*Email* There are 5 Tasks for you to complete (this will take you circa 60 to 80 minutes) 1. Headline (est 10 mins) 2. Contact info websites (est 5 mins) 3. About (est 20 to 25 mins) 4. Experience est 20 to 25 mins) 5. Past Experiences (15 mins) 1. Headline Instructions The headline lies just under your Photo which ideally should be a professional headshot ● It’s the No 1# priority search field in LinkedIn for Google. Construct a headline with searchable key words your audience uses in searches to find you. Be sure to think of different words people may use to describe the same thing. Usually searches are by ‘expertise by location’. The headline also communicates your brand positioning. You have 120 characters. Start each word with a capital letter to make it easier to read. If appropriate, break it into sections, using symbols [copy and paste the bullet point ● ]. You can include your job title. Also, because LinkedIn will shorten your headline, make sure your priority keywords are positioned in the first 70-character spaces.Key word search ideas for your headline CBS monitor arm, Monitor arm, Flo monitor arm, Colebrook Bosson Saunders, CBS flo monitor arm, Ergonomic, Ergonomic solutions, Home officeHeadline in less than 120 characters2. Contact info websites You can upload 3 website pages to your contact information that your 1st degrees will see. Select 3 website page urls from your website that you want to show case. Website url 1Website url 2Website url 3 3. About [Instructions] There are 5 paragraphs in this section: Write in the 1st person You can also use We My colleagues and I The About section can have no more than 2000 characters Its focused on your audience needs and wants, and your expertise is wraped round their needs Para 1: Attention grabberIn less than 300 characters describe how you serve your clients. Identify your target audience with their titles and sectors, what you help them with and the benefits they gain. Some find the formula XYZ helpful; I help X (client/prospect) with Y (service) so they can achieve Z (outcome or benefit of your expertise) Attention grabber title ideas for para 1Managing Director - Finance Director - Owner, Head of IT - IT Manager - IT Director - Office Manager - Property Manager - IT Administrator - Facilities Managers - Human Resources Managers ● Existing & New Dealer Network - o Sales o Project Manager o Account Manager ● New / Existing Architects & Designers o Interior Designers o Associate Designers o Senior Associate Designer o Workplace Interiors o Space Planners Attention grabber sector ideas for para 1Construction - Technology - Architects - Law - Design - Finance - Accountancy - Government - Charity/NFP - Governing bodies - Education - Property - Manufacturing - Professional Services - SME - Health Care - Passenger Terminals (Transport Hubs) - Any office environments Para 2: Your personal introductionIn less than 400 characters explain your journey to date, how you became an expert in the field you are in and why you are a perfect fit for clients. Focus on your client needs - also mention some soft skills.Competencies & soft skills ideas for para 2 ►Why do clients enjoy working with your organisation? Reputable, Knowledgeable, Reliable, Customer service levels, Lead times, Partnership, Great Quality Products, Quick to respond and resolve ►What are your softer skills that clients appreciate or recognise? Customer service, Communication, Problem solving, Team players, Flexibility, Ethics, Empathy Para 3: Their needs and wantsPara 3 has four sections. The intro section is an introduction that generalises your clients needs and wants. Then pick your clients three key needs, wants or challenges and how explain how you are the solution. Wrap your expertise round their needs. Section 1: Intro - summarise your clients needs. In less than 150 charactersSection 2: What is your clients no 1 challenge, and how are you the solution. In less than 250 characters [use the bullet point ● copy and paste it in]Section 3: What is your clients no 2 challenge, and how are you the solution. In less than 250 characters [use the bullet point ● copy and paste it in]Section 4: What is your clients no 3 challenge, and how are you the solution. In less than 250 characters [use the bullet point ● copy and paste it in]Para 4: Consequences of no action vs consequences of actionIn less than 300 characters explain what happens to clients/sector if no action is taken. What have you have observed in your experience. What happens to them if they do take action; results to expectPara 5: Call to action and sign offIn less than 100 characters. A friendly call to action inviting people to connect and contact you, inc appropirate contact details mobile and email? Use symbols. ✉ email ☎ contact number [Copy and paste them in] 4. Experience - How I Serve You - Instructions There are 5 paragraphs in this section: Write in the 1st person You can also use We My colleagues and I The About section can have no more than 2000 characters. Its focused on your audience needs and wants, and your expertise is wraped round thesePara 1: Who you helpIn less than 250 characters describe how you help your clients. Identify your target audience with thier titles and sectors, what you help them with and the benefits they gain. This can be a creative reworked repetition of your XYZ as in your AboutPara 2: Optional Client listIn less than 150 characters mention some of your key clients you work with and the long standing relationship you have (partnerships, collaboration)Para 2: Demonstrate you understand their challengesIn less than 400 characters demonstrate you really understand their challenges and business, support this para with your expertise, credibility and introduce your company. Competencies & soft skills ideas for para 2 ►Why do clients enjoy working with your organisation? Reputable, Knowledgeable, Reliable, Customer service levels, Lead times, Partnership, Great Quality Products, Quick to respond and resolve ►What are your softer skills that clients appreciate or recognise? Customer service, Communication, Problem solving, Team players, Flexibility, Ethics, Empathy Para 3 Showcase your products/services matched to the clients needsPara 3 has 4 sections; the intro section details your differentiation, your edge. Then pick 3 of your key services/products and explain how this service helps you client succeed Section 1: Intro - What makes you different and gives you the edge (differentiation) In less than 150 charactersSection 2: Service/Product no 1 - how does this service/product help the client succeed. In less than 250 characters [use the bullet point ● copy and paste it in]Section 3: Service/Product no 2 - how does this service/product help the client succeed. In less than 250 characters [use the bullet point ● copy and paste it in]Section 4: Service/Product no 3 - how does this service/product help the client succeed. In less than 250 characters [use the bullet point ● copy and paste it in]Para 4: Explain how your company works and how it helps the client to successIn less than 200 characters explain how you and your company work. What are the steps the client goes through on their path to successPara 5: Call to action and sign offIn less than 100 characters. A friendly call to action inviting people to connect and contact you, inc appropriate contact details mobile and email? Use symbols. ✉ email ☎ contact number [Copy and paste them in] 5. Past Experiences - instructions These need to be short and punchy. For each Past Experience write a short paragraph answering 3 questions: 1. What the compant did? 2. What you did? 3. The outcome/results, for example we moved to a top 5 legal firm in the UK. Each Past Experience should be less than 450 characters.First Past ExperienceSecond Past ExperienceThird Past ExperienceFourth Past ExperienceGeneral InstructionsPlease complete this form BEFORE your LinkedIn training. When you click Save & Continue you will be given a link so you can return to your form at any time. On the last page when you SUBMIT you will get a Word Doc instantly downloaded to your PC. Please save this for your LinkedIn Profile Build training [you can continue to work on the word doc after its downloaded]